Why doesn’t a growing bond lead to better pet healthcare?
December 10, 2013
Veterinarians aren’t seeing increased pet owner spending the way pet retail outlets are. At least not yet.
Perhaps you’ve heard this ancient Chinese curse: “May you live an interesting life.” If this proverb has any merit, then veterinarians in the United States must feel especially “cursed” right now.
So what’s so interesting about veterinary medicine these days? This: While Americans are spending more money than ever on pets, fewer than half the pets in America receive regular veterinary care, according to reliable estimates. Spending is up for pet food, boarding, grooming and pet toys but down for pet healthcare. “Interesting” indeed, especially since pet owners are seeking more and more health-related services for themselves.