U.S. demographics should put a smile on the face of every veterinarian
Rising population of pet owners poised to inject $5 billion yearly into veterinary market.
Last week this blog examined the question of where Americans will find healthy dogs to meet our needs as the human population grows from 310 million people to 420 million people in less than 50 years.
The absence of meaningful dialogue about this topic is predictable, given the volatility of issues surrounding sourcing of dogs; nonetheless, it is alarming given that no one in industry, the veterinary profession or animal welfare organizations knows the answer to this question. Imagine any other consumer sector marching into the future ignorant of how it will meet even basic needs. Imagine Apple or Samsung having no clue where they will develop or produce smartphones.