Survey of young pet owners calls shelter marketing into question
November 19, 2013
‘Problem pets’ stigma is driving down adoptions, experts fear.
A recent survey, described here in The Columbian of Clark County, Wash., sheds an important and fascinating light on pet owner attitudes toward sources of pet dogs.
The study was conducted by Best Friends Animal Society and focused on people 18 to 34 years of age. The results? Nearly half—46 percent—of these young people found shelter animals less desirable than animals purchased from breeders or pet stores. This study will draw a lot of attention, but not necessarily for obvious reasons.