A Must-Read for Pet Care Providers

In his latest piece for Animal Health News and Views, Mark Cushing of the Animal Policy Group breaks down the findings of PetSmart Charities’ new State of Pet Care Study, conducted with Gallup. The report underscores just how deeply Americans value their pets—97% consider them family—and how this shapes expectations for veterinary care.

Cushing points to affordability as a central barrier, with 52% of pet owners having declined recommended care, often due to cost. Yet 73% of those weren’t offered a payment plan. The data suggests flexible financing—such as one-year installment options—could dramatically increase care access without cutting prices.

He also highlighted demand for alternatives like telemedicine and in-home services, especially among younger, tech-savvy pet owners. With workforce shortages driving costs higher, Cushing argues that now is the time for innovation—both financial and structural—to ensure every pet family can access the care they need.