Insights
A Year to Remember (and Forget)
In a wide-ranging year-end analysis for Today’s Veterinary Business, Mark Cushing reviews the regulatory, legal, and economic developments that shaped the veterinary industry in 2025 and outlines what remains unresolved as the profession moves into 2026. Cushing examines several major policy fronts, including telemedicine regulation, interstate licensing barriers, veterinary shortages, private equity ownership, artificial intelligence,…
Breaking With Tradition
The veterinary establishment needs to trust the judgment of practitioners and appreciate what a virtual VCPR can do for pet care. Originally published in Today’s Veterinary Business. As the adoption of telemedicine rises, discussions persist on the details surrounding virtual care. A point that pet health stakeholders haven’t agreed on is whether the veterinarian-client-patient relationship (VCPR)…
What’s Next for Telemedicine?
The evidence shows there’s no reason for anyone to fret about veterinary virtual care. It’s safe, effective, in demand and here to stay. Originally published in Today’s Veterinary Business. When we look back on 2020, the year of COVID, three other things will jump out: With some exceptions, 2020 was a year of extraordinary growth for…